Users are cooling off for the iPhone 13, the slowdown in China and more – 24/7 Wall St.
A surprisingly high percentage of iPhone owners at Apple Inc. (NASDAQ: AAPL) don’t think the iPhone 13 presented last month is a very exciting product. Some 64% say the new iPhone is “not very” or “not at all” exciting. Less than a quarter of the estimated 113 million iPhone owners in the United States plan to upgrade to the iPhone 13.
The data is based on a survey of more than 5,000 adult US iPhone owners by mobile device research company SellCell.
Among the 23.2% of iPhone owners who plan to buy an iPhone 13, the most popular model is the Pro, the choice of 42.5% of upgrade buyers. Among non-buyers, the lack of Touch ID (29.3%), the absence of major new features (19.5%) and satisfaction with their current iPhones (12.1%) are the main reasons given for do not upgrade.
More than a third of non-buyers (36.8%) say they will wait for Apple to release the iPhone 14, and 32.3% say they don’t plan to upgrade at all in the near future. the next two years. Just over 16% say they are switching to Android phones, and 11.3% are considering buying an older (and cheaper) iPhone model.
For current iPhone owners who are planning to switch to Android phones, 45.1% say they will buy a Google Pixel phone, while 41.8% plan to buy a Samsung phone. This reverses the preferences reported by SellCell in March, indicating that iPhone changers preferred Samsung over Google by 46% to 35%. The researchers note that the recent hype related to Google’s upcoming Pixel 6 release could be a reason for the reversal.
Apple’s major suppliers in China are warning of further disruptions in energy supplies and possible supply chain disruptions just as the peak holiday production season begins. Several companies, including key suppliers to Apple, have been urged to reduce their energy consumption by up to 30%, according to a Financial Times report.
Pegatron, a Taiwan-based company and a major iPhone assembler, reduced “non-essential” power consumption by at least 10% starting in October. Other iPhone vendors are reviewing existing stocks in light of new electricity use regulations, hoping to find a way to avoid running out this month. ASE Technology, the world’s largest chip packaging and testing company, complied with government restrictions by arranging shipments earlier, hoping to lessen the impact on its customers.
Apple could be sidelined a bit with some of its partner banks, according to a Wall Street Journal report. Just as mobile game makers like Epic Games don’t want to pay the commissions demanded by Apple, some banks and credit card companies don’t want to pay the fees that Apple charges for transactions made through Apple Pay’s mobile wallet. .
Apple charges a fee of 0.15% of the purchase price for each Apple Pay transaction, and the fee applies to every credit card transaction, including automatic recurring payments like subscriptions. Visa has offered to remove the fees for these recurring payments and Apple, of course, opposes it. Debit card transactions pay a separate fee. According to the Wall Street Journal, “These fees represent the bulk of Apple’s revenue from its digital wallet, according to people familiar with the matter. “
Google’s competing wallet, Google Pay, does not charge transaction fees. And some banks and card issuers remain angry with Apple for launching its own credit card two years ago with Goldman Sachs. Not surprisingly, really, most customers don’t like direct competition from their own suppliers.
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