Taboola.com (NASDAQ: TBLA – Get a rating) is one of 111 public companies in the “Computer programming, data processing and other computer-related fields” sector, but how does it compare to its competitors? We’ll compare Taboola.com to similar companies based on valuation strength, profitability, institutional ownership, dividends, earnings, analyst recommendations and risk.
Benefits and evaluation
This table compares the revenue, earnings per share, and market valuation of Taboola.com and its rivals.
| Gross revenue | Net revenue | Price/earnings ratio | |
| Taboola.com | $1.38 billion | -$24.95 million | -2.31 |
| Competitors Taboola.com | $7.85 billion | $2.07 billion | 4:25 p.m. |
Taboola.com’s competitors have higher revenues and profits than Taboola.com. Taboola.com trades at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.
Analyst Recommendations
This is a breakdown of the current recommendations and price targets for Taboola.com and its rivals, as provided by MarketBeat.
| Sales Ratings | Hold odds | Buy reviews | Strong buy odds | Rating | |
| Taboola.com | 0 | 1 | 7 | 0 | 2.88 |
| Competitors Taboola.com | 1113 | 4487 | 9287 | 297 | 2.58 |
Taboola.com currently has a consensus target price of $10.44, indicating a potential upside of 245.61%. As a group, companies in “Computer programming, data processing and other computer-related activities” have an upside potential of 64.32%. Given Taboola.com’s stronger consensus rating and higher possible upside, stock analysts clearly believe that Taboola.com is more favorable than its rivals.
Profitability
This table compares the net margins, return on equity, and return on assets of Taboola.com and its competitors.
| Net margins | Return on equity | return on assets | |
| Taboola.com | -3.19% | -5.99% | -3.06% |
| Competitors Taboola.com | -11.42% | -13.89% | -5.61% |
Institutional and Insider Ownership
46.5% of Taboola.com shares are held by institutional investors. In comparison, 55.5% of the shares of all “Computer programming, data processing and other computer-related activities” companies are held by institutional investors. 14.0% of the shares of all “Computer programming, data processing and other computer-related activities” companies are held by insiders of the company. Strong institutional ownership indicates that large fund managers, endowments, and hedge funds believe a stock is poised for long-term growth.
Volatility and risk
Taboola.com has a beta of 0.96, which means its stock price is 4% less volatile than the S&P 500. Comparatively, Taboola.com’s competitors have a beta of 1.24, which means that their average price is 24% more volatile than the S&P. 500.
Summary
Taboola.com’s rivals beat Taboola.com on 7 of the 13 factors compared.
Taboola.com Company Profile (Get a rating)
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, Germany, France and internationally. It offers Taboola, a platform that partners with websites, devices and mobile apps to recommend editorial content and advertisements to users on the open web. taboola.com ltd. was incorporated in 2006 and is headquartered in New York, New York.
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