Proton streamlines deliveries of ‘locally assembled’ Proton X70, Proton Saga – Latest News – The Nation

LAHORE – Al-Haj Automotive Private Limited, the progressive assembler and distributor of Proton vehicles in Pakistan, entered the Pakistani market in late 2020. Since then, it has launched the flagship Proton X70 SUV and Proton SAGA sedan, which have received an overwhelming market response.
Al-Haj worked with technical experts from Proton Malaysia to build a state-of-the-art plant which was inaugurated in the second half of 2021 by President Arif Alvi, to meet the demand for locally assembled Proton vehicles in Pakistan. Al-Haj had planned to start deliveries from the third quarter of 2021, but was unfortunately postponed due to COVID-19 restrictions, which delayed shipment of plant equipment and CKD kits.
As the lockdown began to be gradually lifted in the last quarter of 2021, we witnessed another setback in the form of floods in Malaysia which pushed CKD kit production even further than expected. At the same time, we saw a 20% depreciation in the exchange rate and a fourfold increase in shipping costs globally, which dramatically increased the cost of production. These factors, beyond Al-Haj Automotive’s control, have forced it to raise the prices of its vehicles from those originally advertised. Shortly after the lockdown was gradually lifted in Malaysia, deliveries of the locally assembled Proton SAGA began in Pakistan at the beginning of the last quarter of 2021. Since then, Proton Pakistan has been steadily deploying and delivering the locally assembled Proton SAGA. base.
Delivery of the first batch of Proton X70 CKD units began in November 2021, from the state-of-the-art Al-Haj Vehicle Assembly Plant, which incorporates the best industry standards and technologies, such as the first of its kind 7-axis robotic paint shop. This factory ensured that there was no difference in quality between the CBU and CKD units.
Further batches of CKD Proton X70 are being delivered, which was made possible by the normalization of business activity in Malaysia, which allowed the resumption of production of CKD kits.
Al-Haj is the only OEM delivering the units during these unprecedented times which have seen a massive devaluation of PKR and restrictions placed on opening on LC for import of CKD kits by SBP.
Despite all the challenges faced by Al-Haj, efforts have been made to streamline the supply of CKD kit shipments to Pakistan to ensure regular and on-time deliveries for customers who have been waiting for their Proton vehicles for quite a long time. .


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