Algerian tech export pioneer hopes to create 1,000 new companies – European CEO

Ali Boumediene is the founder of Bomare Company, the Algerian manufacturer of electronics. By 2025, it hopes to produce 7.5 million TVs a year and export 90 percent of them. He explains how he developed Bomare from a company that simply imported products from Europe for Algerian distribution, to an assembler and manufacturer that now exports high quality products to Europe. Its target of 7.5 million units will help create an atmosphere allowing Algerian engineers to succeed in their lives without having to travel abroad, and will help to diversify the Algerian economy so that it is not so heavily dependent on oil and gas production.

CEO Europe: Why did you create Bomare Company, and how is it positioned today in the electronics industry?

Ali Boumediene: Well I started my business in 1992; I have just imported the product from Europe and distributed it on the Algerian market. And I had once received an invitation from a large group in South Korea; Back from my trip, I definitely decided to make my own product and export it to Europe.

I wanted to make a quality product of international standard. It is a big challenge, because Algeria, do not forget it, it only produces oil and gas. It is not a manufacturing country, it is not an exporting country. So you have a lot of problems before, but, you know, it’s a challenge. And so far I’m very happy to see my product in Europe.

European CEO: Bomare has been identified by the London Stock Exchange Group as a company to inspire Africa; What does this mean to you? Is it important that you create something for Algeria?

Ali Boumediene: For me, this is a great achievement. Give more chances to the Algerian people.

For example, now: engineers coming from the university, I want to train them, and give them the chance to create their own business. And I’m going to buy them the product to integrate their product into our product, and export it. No need to fly to Canada, the United States or Europe to work in this industry. So here we have the opportunity to work in Algeria.

If I can complete this project, with 7.5 million televisions, we will have to create a minimum of 1,000 companies: like medium-sized, small, some start-ups. So that for me is a challenge in these 10 years, between 2020 and 2030.

CEO Europe: And what are you most proud of within Bomare Company? What motivates you and your staff to succeed?

Ali Boumediene: You know everyone works in Bomare now, whereas 20 years ago you imported products from Europe, but today they manufacture products and export to Europe, for us it is a great success for everyone.

When you have that challenge, you know, you are very satisfied to go from being a full importer and consumer to manufacturing and exporting to the same market you were importing from before? It is a great success.

And now I have a lot of managers who push me more to do this project. Because they know what the value is for Algeria, for the Algerian people. And what you can do for Africa in the future. Because you know the next step for me is the full African market. I need to open companies in Africa to do as in Algeria, 20 years ago. So for example, if I export to an African country, starting to export finished products, the next step is definitely to start to do the assembly there, then the last step, you have to opt for the innovation: completely LED.

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